Blogging is one of the best ways to start a home-based niche business because it is so easy to get going. However, that does not mean that it is easy to make money from your blog. Don’t start a blog and expect to see money rolling in immediately. Blogging is an activity that will take time to build up to a profit level. It’s a good thing to start while you are working on other projects or if you are in a full time occupation and this will give it the opportunity to let your blog build to a profitability level. With time and attention, your blog (or blogs) will grow into a business. So here are our Top 17 powerful ways to Grow Your Blog into a Successful Business enjoy….
When you are blogging for profit, you’ll want to pay close attention to how you present yourself in your blog. There are literally hundreds of thousands of blogs out there, and there may be several hundred blogs that are related to your topic. If your readers can’t understand your blog and have trouble reading it, they’ll just move on to the next one. The following tips can make your blog more user-friendly and help you gain consistent readers.
Many people see blogging as the underdog, old school, old news and so 90’s. But you may be surprise to note that blogging has never died out and getting a right understanding of how it works is the key to you building a great brand or business online through it. When you decide to use blogging as a publishing platform to communicate with your audience as part of your business, you need to understand the environment you are entering into.
Blogging has changed and I have seen how blogging has changed. I have watched from a distance when starting out in business looking with longing eyes but always afraid to get into unchartered territory back then and also now from the point of building a successful brand and business through blogging. I’ve been directly impacted by the changes causing me to research and invest in strategies that will aid me in understanding the process in more detail and achieving measurable goals.
Here are the most important changes I have learnt and what you yourself will need to do, if you expect to build a successful brand or make a living from a blog based business this year…Then continue reading
If you haven’t noticed you should by now that there are 1000s of new blogs launching every month. The fact that you have a blog is not such a big deal any more. I am so sorry if that makes you feel a little sad? I felt the same way when I came to same revelation. It used to be something special, that you mentioned at a dinner party to friends and family or on a sassy business card.
Today you are just another blogger and there are millions more doing the same thing.
1. A Blog Is Not Enough
You are special and don’t you forget that. So if that is the case why don’t you share that with others? You just offering advice and tips are not going to cut it these days. You have to stand out from the crowd. Telling a good story yours at that is a must. Just doing advice and tips and repeating the standard information is not enough anymore and to be honest its dame right boring. You need to do something special, so you can report back something special, which makes you special (and thus worth paying attention to).
2. What is Your Story And Do Have A Good One To Tell
You have to stay one step ahead of your audience and give them information that is not available elsewhere. Today, everyone has heard that advice before from a YouTube or blog post. You need to offer more sophisticated ideas if you want to make an impact through your story.
3. Stay Ahead of the Game
Blog designs and websites have improve since 2005.Blogs are better, better designs better content, better audio quality and better online video. Content is important but great presentation helps too. Even if you have brilliant ideas, if people do not engage with them because they are difficult to consume or locate, you won’t gain traction.
4. Are You Doing A Better Job?
Blogging is not new. Chances are your industry already has many bloggers in it, and likely a handful of established leaders who command a lion-share of audience attention. Gone are the days when you can start a blog about a broad general category and expect to become a leader, unless you have some pretty amazing stories to tell. Choosing a niche within a niche is no longer good advice – it’s necessary for success. You simply can’t compete if your subject category is broad because you can’t provide enough quality information – there is too much to cover. Be the best at one unique thing and you stand a chance of succeeding.
5. Quality Competition Exists In All Top Category Markets
People want options, they have options in all other areas of their life, food, drink, what they wear, what they watch etc.. It would make sense to think that they would like the same options when looking online for information help and advice. More choices is the key. If you don’t offer words in text, audio and video, you are missing out on large chunks of audience. Remember that there are people out there who are visual impaired or who can’t read or who are different from you should they miss out on the help and advice on offer? I let you answer that for yourself.
6. Be Creative with Your Content
You only have a small chance to grab someone’s attention so making that opportunity count is a must, ideally with a brilliant idea, or a powerful story. If you do this part right, you earn their attention. This in turn becomes the the doorway for them to become a member of your tribe as trust is established.
7. Loyalty Matters
Your potential audience reach is ginormous compared to just a few years ago. We used to measure web audience size in the thousands, then we moved up to the tens of thousands, then hundreds of thousands and now we’ve come to measure in the millions. The internet is now the biggest communication channel there is, surpassing the previous leader, television.
8. Size Does Matter
There are hundreds of thousands of different types of websites, including all kinds of social media platforms (Facebook, Twitter, Pinterest, etc. (Soundcloud, Stitcher, iTunes, etc). The challenge you face is which platform suits you. Your challenge if you choice to accept is choosing what to focus on.
9. Direct Traffic Sources
You need to operate within a niche within a niche, but you also have to position yourself in that space because you won’t be the only one there.
Positioning and coming up with a Unique Selling Proposition is about making yourself appear like the only option a certain group of people have to solve a certain problem. This is more important now than it ever was.
10. Niche within a Niche
I am sure you have heard this statement if you are an expert in article writing or an avid blogger ‘Content is King’. I am afraid to announce that is not the case anymore especially in 2014. Today you need a reliable and sustainable distribution channel to share your content. Otherwise your brilliant piece of work will be lost in the sea of millions upon millions of other content out there on the web.
Your distribution channel is very important so finding out what that is and how that looks like should be your focus. Your social media presence is one channel to look into, joint ventures with others in your business industry is the second. Find those at the top of their game where you can share content between each other’s list. A combination of these and other channels would be of an advantage. Unless you invest in channels to share your message, your content won’t be heard.
11. Content Is Not Enough
This lesson is one I learnt the hard way and thank God early on in my business and one you should learn too as early in your business endeavours especially if you are building a living through blogging. You have to focus not just on content but also on becoming a conversion expert. Conversion is more important. If you don’t concentrate some efforts on not producing free content, to instead focus on how to convert your visitors into sales, you will find it very difficult to make any money from blogging as a business or living.
12. Conversion VS. Traffic
Concentrating your efforts on your exciting clients and customers rather than spending your money, energy and time on attracting new one will help you build a successful and stable business model for years to come. It takes a lot of hard work to build a big following. Those in the industry who have built a large following have been doing for a longer time than me or you and deserve their large following or tribe. You on the other hand have to work hard but smarter if you want to achieve the same result in a shorter space of time. Instead you should focus your efforts and time on building a funnel optimisation system to capture your audience and turn them into paying clients.
13. Concentrate More On After-sales
Readers want to understand how your blog works right from the start. Most blogging platforms have similar formats, with links and tags on the left or right margin, and the most recent post on top. Make sure to use the links wisely. Only put links up for blogs or content that is truly related to your blog’s topic. The point is to give your readers additional information on your topic. Keep the list short and sweet. There is no reason to overwhelm them with links to other sites.
14. Pay Close Attention To The Format Of Your Blog.
Although there are a lot of colour choices that blogging programs offer, its best to stick with a light background and dark text. Studies have shown that the human brain can process this type of format better than light text on a dark background. Think about this before you commit to a black background and white text. It might look striking, but readers might not want to stay there for long. Also, use a solid background colour instead of trying to use a pattern or design.
15. Take Careful Consideration When Choosing Your Blog’s Background And Font Colour.
There is nothing that reduces your authority in the eyes of your readers’ more than bad spelling and grammar. The online world is a world of text, so take some time to learn commonly misspelled words and grammatical errors.
16. Proofread your entries before you post them to your blog.
With so much information available on the Internet, your readers may go elsewhere if you aren’t supplying daily content. If you aren’t sure what to write about, try posting a poll, a link to another blog, comment on a news story or post of list of helpful tips. Not every post has to be long and complicated, but you do need to post something everyday.
17. Keep your blog fresh and interesting by posting at least once per day.
These tips will help keep your blog readable and interesting to your visitors. The more visitors you get, the more your blog will grow in profitability and importance. Just make sure to present yourself in a professional way and keep your readers coming back for more new content each day. In no time, you’ll have a profitable blog and then you can move on to create two or three.