How To Market Your Business And Brand On Global Scale
Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.
The domestic market has become saturated in most categories of products and services, in all industrialised countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.
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