Facebook continues to be one of the most popular social media sites growing at thousands of users a day. Because of the vast background of all these users it doesn’t take a lot of effort to recognize its influence, and any company, regardless of size and product will be able to boost their brand and create product familiarity, while always building potential customers. It’s easy to create a Facebook page, but what many are not aware of is that creating a Facebook page that easily collects ‘likes’ and builds a strong fan base, is a daunting task.
When a visitor makes it to your Facebook page, most will click on either your info or wall, and if they don’t find anything that catches their interest they will simply leave your page. When a visitor likes your page, it’s to your advantage, because this new fan will be updated now and then with things you publish.
You may have come across pages on Facebook that are so well done you wonder how it was possible. Great news! Here are 5 things you need to know about your Facebook fan page.
#1 Embed YouTube Video
Facebook doesn’t allow you to instantly run flash. You have to launch it using a click on an image, so you need an image whenever you put a video up on Facebook. You can put your own URL with a custom picture.
#2 Product Commenting
If you want to set up a little store on your Facebook business page, this feature is excellent. You have each product liked and then commented on.
#3 Insert Flash Content
If you want to customize your Facebook fan pages with flash files for the header or in the photo gallery. If you are going to embed flash you will need to install a plugin or widget like 3D Flash Slide Show Maker. There are others you can use.
#4 Track Using Google Analytics
The Facebook analytics system offers only limited information, but that’s not a problem because you can use Google Analytics on your Facebook business page. Create a new Google Analytics account to use with your Facebook URL. Then copy the UA number provide and insert it into your page code.
Applications using the Facebook Platform can access Insights data using the Graph API and FQL. You must grant permission to allow third-party analytics software to access the Insights data for your account.
#5 Pop Ups
If you find your Facebook page is content heavy, you can hide some of it under the pop up boxes by inserting the appropriate pop up code.