A Day In The Life Of A Freelance Content Manager & Creative Director

The best thing about working as a Content Creator Manager and Social Media Manager here at Rachael Academy is that each day is different. My “official” title is Content Director, but what I do encompasses a lot more than simply writing a few articles or blog posts. We all wear many hats here at Rachael Academy, which makes every day unique and challenging. You always have to be ready for the unexpected, willing to take on a new task, and prepared to deal with breaking news the moment it happens.

So come along with me as I take you along the journey of what my day looks like behind the scenes here

  • 4:00 am – My husband alarm bells goes off and I’m awake. I roll over to the other side of the bed to switch the alarm of and push him out of the bed. No I’m kidding, It’s what I feel like doing sometimes when I’ve had a long night the night before and he’s alarm still goes off at 4:00 am in the morning. I tap him gently to wake him up for he’s morning workout and I’m off back to bed for a couple more hours till 6:00 am. Sometimes if I’m up for him I go for a workout with him, but mornings aren’t my thing, I normally go for a run in the evenings.


  • 6:00 am– Wake up. Sluggishly turn on the juicer and get the largest glass out of my cupboard for mass consumption of tasty homemade juices.  Wake up the young ones and make sure their up getting ready for school and then I go back to the computer.
  • 7:30 am – Kiss the kids goodbye and walk them to the bus stop to make sure they’re safely on the bus to school.
  • 8:00 am – Checking and answering e-mails, reviewing my “to-do” list and projects for the day and upcoming week.



  • 8:30 am – Make a Skype call to my visual team for our morning meeting and go through daily and weekly projects and who’s doing who.
  • 9:00 am – Check the social media pages I manage to look for comments, provide feedback, check the reach of posts, etc. in order to continually assess (and reassess) what works and what doesn’t.
  • 9:30 am – Time to check my Google Alerts for anything relevant that may have happened during my (few) hours of sleep that would make for a good piece of content, like a blog article, social media post, or e-mail. File away stories for future use, if needed.


A Day In The Life Of A Creative Director


  • 10:00 am – Off to morning appointments with clients at their offices if local or more Skype calls. This could be for any number of things from posting articles, writing blogs, vlogging for new releases of products to setting up an e-mail campaign or optimising YouTube videos to communicating with clients or collaborating with team members on ideas.



  • 12:00 pm – Eat, maybe. Probably not.  Or I might bring my food up to my bedroom studio to plan and record some upcoming podcasts.
  • 1:00 pm – Get the last of the homemade juicy out of the juicer delve back into new e-mails again, go back to my task list, chat with co-workers via Skype about upcoming podcast recordings and schedules, magazine interviews, any issues, upcoming projects, maintaining our sanity, and if their kids are finally napping.
  • 1:30 pm – Open my comment management system for all our websites we manage and try to hack through reading them and responding to them. I have so much of them that I again think to myself I need to get someone in to do this job.
  • 2:30 pm – My high-priority task list for the day may or may not be done. If it is, I either get a head start on tomorrow or perhaps have to make an immediate social media post requested by a client about big news that is happening within their firm or in the wider world. Maybe we’ve got a sudden request for a press release. Something exciting always seems to be happening.





  • 4:00 pm – Remember to stand up and stretch – and get ready to shut down momentary while I prepare for the sudden arrival of children.
  • 4:35 pm – Preparing the evening meal from the family.
  • 5:45 pm – Food is done and we’ve all sat down to eat, while grabbing some quality conversation with everyone before we all expand to our individual spaces, mainly our bedrooms.
  • 6:00 pm – Back to do a little work on the computer for about 2 hours
  • 8:00 pm – Switch everything off and that’s me for the day.


Making the most of your time as a social media manager

What do you do when you have to juggle all of the tasks above?

Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization.

Daily and weekly to-do lists are handy as well as understanding what has moved the needle in the past on social media.

But I’d love to share two different ways of thinking about prioritization and making the most of your time that has helped me tremendously in my time as social media manager.


Here’s an interesting infographic from Meltwater that shows all of the tasks that a social media manager might perform in a given day. That’s a lot!

Meltwater - A Day in the Life of a Social Media Manager

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