FRESHBOOKS

PROJECT OVERVIEW

It was an honour to be invited to be one of the quest speakers for Freshbooks #IMAKEALIVING brand. The topic of choice was close to my heart 'The Palatable Entrepreneur'. I was also tasked with putting together a 2-week marketing plan for promoting the event through my social media platform and community network. It was a great turn out at the event and the speakers shared some amazing business and life gems.

  1. How was it working with Rachael? 

Rachael is an absolute pleasure to work with. Her communication style is upbeat, thorough, and full of creative ideas. Our team brought her on for a live webinar series, and right before showtime we were experiencing technical difficulties (COVID challenges, am I right?). Rachael handles the challenge with professionalism and a calm nature. When we hit live she was "on it". Her ability to create interesting and engaging conversation with others was a true highlight of the webinar. We look forward to continuing to work with Rachael.

 

  1. Did she meet your project brief? If not how could she do better next time?
    100%. On time, professional, and thorough.
  2. Would you work with Rachael in the future?

Absolutely. I intend to!

  1. Would you recommend her services?

100%. Rachael is a valuable resource for anyone looking for business/branding/marketing consulting, or to bring on as a speaker for other entrepreneurs.

  1. Could you write a short testimonial how it was working with Rachael?
    Rachael is an absolute pleasure to work with. Her communication style is upbeat, thorough, and full of creative ideas. Our team brought her on for a live webinar series, and right before showtime we were experiencing technical difficulties (COVID challenges, am I right?). Rachael handles the challenge with professionalism and a calm nature. When we hit live she was "on it". Her ability to create interesting and engaging conversation with others was a true highlight of the webinar. We look forward to continuing to work with Rachael.

THE URBANIST

PROJECT OVERVIEW

As Creative Director for the Urbanist Brand. The Urbanist approached me to help launch to market the fashion concept and fashion brand into the UK market. Based in Africa they wanted to launch their fashion label into the UK Wholesale niche and small boutiques market. They had the initial brand concept and idea they needed help with implantation of the idea into a solid brand identity. As I had a background in fashion and I myself had helped to launch a fashion company in the past, I had all the resources at their disposal which allowed for them to achieve their business goals much quicker than expected. I was able to tap into my past experience, resources and industry contacts to allow for The Urbanist to achieve their business goals.

Project

  • Market research to establish company fit and niche for the UK market. Research to source the size of the market, market penetration time and costings involved in establishing brand awareness and brand market saturation.
  • The creation of a design team to help turn the Urbanist fashion designs into actual wearable unique pieces. i.e.
  • Source and interview for designers for the creation of fashion drawings, pattern cutting and designs.
  • The sourcing of material for garments and negotiating factory production space for the mass creation of finial fashion pieces.
  • Booking of Models to showcase fashion garments for photoshoot for website image placement.
  • Organisation and planning of a fashion show event for local press, wholesalers and boutiques.

 

WHAT MY CLIENTS SAY

As founder of the Urbanist I came across Rachael from her YouTube video and then followed on to start the conversation with her on LinkedIn. I found Rachael to be very approachable and an open book. I’m based in Africa and I wanted to launch my fashion brand into the UK market. I have a background in fashion but did not have clue what I was doing and where to start in turning my ideas into reality. I was not looking for the common market entry when it came to the Urbanist brand I wanted to get in contact with small boutique and wholesalers across the UK to stock the label. After my initial conversation with Rachael I knew she had the expertise and knowhow to help me with my project. I cannot recommend her and thank her enough for all the work and effort she has put into making this project come alive. She has exceeded my expectations and the Urbanist brand couldn’t be in better hands.

JJ JEGEDE

PROJECT OVERVIEW

Occupation: British Long Jump Champion | Director at Arise Stars Talent Academy | Personal Fitness Coach

Client:  JJ is a client of Rachael

Website: JJ Jegede.co.uk

PROJECT OVERVIEW:

JJ came to me in he's prime over 10 years ago. He was just starting out competing in sports and he had started to see some great results from his hard work and training. To commit t being a professional athlete full time to eventually compete on the world stage for the UK he was going to have to dedicate he's full time to he's craft. He came to me for me to help him build an online presences and brand that could attract him sponsorship so he could dedicate his time to training.  We came up with a brand strategy that worked with him and schedule and created an online platform (personal website) in which he could showcase his talent.

Project:

  • Business Consultation
  • Building and design of website
  • SEO Strategies and Implementations
  • Content Creation
  • Website Management
  • Sponsorship and Press Creation and management
  • eCourse Creation
  • Social Media Management
  • Logo Design And Creation
  • Email Marketing
  • Membership Creation And Management

WHAT MY CLIENTS SAY:

I have used Rachael Academy to improve my online branding for 5 years .Rachel has helped me identify weaknesses in my website and broaden my business appeal to the masses. She was passionate about helping my business move to the next level and I recommend her highly.

RESULTS:

JJ has now been featured on many high profile newspaper like the Guardian, News Of The World, The Sun, Times and many more online publications. He has repented the UK in competitions and come back home with some medals and wins. He has been a voice for BBC sports and works with young school children around the UK teaching them life lessons of discipline that they can adapted into the school day.

MUMBA BRA

Name: Liz Morana

Occupation: CEO and Founder of  Mumba Bra

Client: Liz was a client of Rachael

Website: https://mumbabra.com/

PROJECT OVERVIEW:

The Mumba Bra brand came to me to help them relaunch their brand in the UK. They were looking to grow their already successful brand but wanted to enter into new markets with their new launch of their Mumba Collective arm of the business. The aim and outcome of Mumbra project was to help them find a market pathway in which they could establish themselves as leaders in the pregnancy and baby niche space whilst increasing their engagement and awareness to their brand, attracting new customers and build a strong community of women and pregnant mum's.

PROJECT

  • Business Consultation
  • New project launch of The Mumba Collective Page and Group
  • Full Build and Design of  the Mumba Bra Company Website
  • Content Creation for existing Mumba Bra brand and newly to be released The Mumba Collective
  • Content Management
  • Website Management
  • Email Marketing
  • PDF Creations
  • Mumba Bra Group Policies and Strategy growth plan

RESULTS

The completion of the relaunch of the Mumba Bra website and the launch of the new Mumba Collective arm. There are some plans to for some new products coming at the end of the year.

WINSTON BEN CLEMENTS

PROJECT OVERVIEW

Name: Winston Ben Clements 

Occupation: Resilience & Diversity Speaker | TEDx Speaker | I help teams build Resilience to CRUSH through all obstacles.

Client: Winston Ben Clements

Website: http://winstonclements.com/

PROJECT OVERVIEW:

It was a true pleasure to have the chance to work with Winston as a client. When you meet him for the first time you immediately struck by happy go lucky way. Dissipate he's difficulties growing up Winston wanted to enter the world with confidence and give back the amazing experiences he had learnt from growing up. He had built a trail blazing public speaking brand. He was featured in the highly successful ted talk which is entitled Your Limitations are an Illusion. He wanted to connect more with his audience by creating blog posts, newsletters and Facebook lives. We had several  1-2-1 consultations to help him come up with a plan to increase h's engagement online. I then crafted and created unique brand content that he could adapt into blog post, newsletter and Facebook lives.

PROJECT:

  • Business Consultation
  • Content Creation
  • Email Marketing

WHAT MY CLIENTS SAY

I connected with Rachael after she interviewed me on her wonderful podcast show “The Secret Diary of Entrepreneurs.” After learning more about her expertise in content creation, I engaged Rachael to support me with a copywriting and editing project for several articles that were part of my newsletter series. Rachael delivered perfectly against my brief and her work was always of an excellent standard. She is very approachable, flexible and a great person to work with. I have no hesitation in recommending Rachael as an expert for any content creation or branding projects.

RESULTS:

Winston has now actively started Facebook lives and has seen an increase in brand engagement online and offline. His lives have been well received and the topic that I created has allowed Winston to easily follow the the outline structure to a great end result. Website engagement has also increased with the addition of blog posts. More people are getting to know and love what Winston has to say by building a loyal following through my well crafted newsletters.

ANDREA CAMPBELL, FRSA

PROJECT OVERVIEW

Name: Andrea Campbell, FRSA

Occupation: Social Entrepreneur, Inventor, Author, Linguist | Director at ACT Training

Client: Andrea was a client of Rachael

Website: ACT Training

Project:

  • Business Consultation

WHAT MY CLIENTS SAY:

I had the opportunity to work with Rachael recently and I am absolutely impressed with her dedication, her attention to detail and the fact that she really does care about my success. One of her most admirable qualities is the fact that she is able to tailor her support to individual needs. She took time to understand my business, my dream and vision and in this regard she was able to share strategies that impact positively on my business ventures. A highly professional branding expert, Rachael showed that she believed in me and she made me feel special. That level of motivation is not easy to find!

FEYI JEGEDE

PROJECT OVERVIEW

Name: Feyi Jegede

Occupation: CEO and Founder of Busy Mum Workouts

Client: Feyi was a client of Rachael

Feyi came to me because she was looking for ways to grow her personal fitness and coaching business. She was working 1-2-1 with clients and she wanted to increase her reach outside her local area. I sat down with her and for 2 months we went through a business consultation to establish what her vision were for coach business. Once established I did a niche market assessment to identify the best way to go into market for idea that would allow her to grow quickly, bring in an income and grow her client base. I then created a business 3-month growth strategy which include creating a website from scratch, brand logo, photography for websites and marketing entry research.

PROJECT:

  • Business Consultation
  • Building and design of website
  • SEO Strategies and Implementations
  • Content Creation
  • Content Management
  • Website Management
  • Social Media Creation And Management
  • eCourse Creation
  • Email Marketing
  • Logo Design And Creation

RESULTS

Feyi was an amazing client, through her time as my client, Feyi developed her confidence and ability to showcase her brand on a wider scale. she was able to start fitness workshops and classes. She was picked up by a Sky fitness channel where she regularly shows off her a fitness ability to audience who watch her on a weekly bases. She has also published and produced her own fitness DVD which is available on sale on amazon.

WHAT MY CLIENTS SAY

"If you're looking for an expert, a mentor, someone who has done it before countless time, a motivator, a coach, and a friend, then you will find all this in Rachael Aprill Phillips. She truly is AMAZING! Feyi J (Chasing my dreams!)"

JANE JONES

PROJECT OVERVIEW

Name: Jane Jones

Occupation: Mindset Mastery Expert - Coaching Women who are BORN to Make a Difference | Up-Level | Self-worth | Result driven action

Client: Jane was a client of Rachael

I had known Jane for almost a 2 years before she actually came to me for me to help her build  a brand online. We first met on a social media platform when she had just finished her degree in Coaching. She was not sure of the nest steps, if she should go into coaching or setup her own coaching business. I worked with her on a lifestyle and business consulting bases for under a year before she was ready to create her own brand online. I listened to her ideas and what she wanted out of her coaching business and I came up with a plan of action and program for her to follow.

PROJECT:

  • Business Consultation
  • Brand Development
  • SEO Strategies and Implementations
  • Course Creation
  • Business Development

She's now a very confident coach and has craved and built a wonderful group of people and connections online through her Facebook page where she teaches them her coaching principles of Up Level Living. You can find her on her Facebook page doing Facebook lives and connecting with like-minded women.

WHAT MY CLIENTS SAY

Rachael is very knowledgeable in her field. She is very personable and focused when it comes to working with clients. I would recommend her services if you are looking to get results in business.

RESULTS:

Jane now has a clear strategy on what her coaching business looks like and has actionable steps to move forwards with. After our 1-2-1 consultation and business implementation sessions she has now found her niche within the coaching industry and is on her way to becoming an expert that people would love to work with. She now understands who her clients are, what their needs are and how to best meet them with her coaching services.

SINNI KUMAR

PROJECT OVERVIEW

Name: Sinni Kumar

OccupationFounder/Editor at Bride Icon

Client: Sinni was a client of Rachael Aprill's

Website: Bride Icon

PROJECT OVERVIEW:

Sinni founder of Bride Icon had actually launched her website 2 years prior before reaching out to me through LinkedIn. She had abandon the site due directing her time and attention elsewhere and was a dissolution about the whole process of creating and building a brand online. I listen to what she was wanting and looking for from the Bride I con brand and then I went to work recreating a whole new brand identity for the brand. I revamped the the tied and old website and brought it back to life with a modern and professional outlook.

PROJECT:

  • Building and design of website
  • SEO Strategies and Implementations
  • Content Creation
  • Website Management
  • Social Media Management
  • Promotional Package Development
  • Brand Development
  • Business Strategy and Growth
  • Logo and Design Creation

RESULTS:

Since the relaunch of the Bride Icon website and brand Sinni has seen a heighten interest in her work and the Bride Icon platform. She has been receiving request from brands for brand partnership and she has been staying in luxurious hotels doing brand reviews for wedding companies and brands. She now has a strong presence on social media, Instagram and Facebook and she is looking forwards to what the future has to offer the Bride Icon brand.

WHAT MY CLIENTS SAY

I wrote to Rachael about improving our online bridal magazine website here on LinkedIn. Rachael has been an excellent advisor and committed in changing the shape and look of the magazine which now has an incredible outlook and design. She had continued to support us and we feel privileged to have her on board. Thank you so much, Sinni.

OMAR ZAC PHILLIPS

PROJECT OVERVIEW

Name: Omar Zac Phillips

Occupation: Founder Of The Idea Of A Man

Client: Omar was a client of Rachael

Website: The Idea Of A Man

PROJECT:

  • Business Consultation
  • Building and design of website
  • SEO Strategies and Implementations
  • Content Creation
  • Website Management
  • Sponsorship and Press Creation and management
  • Brand and Logo Creation
  • Social Media Management
  • Course Creation
  • Email Marketing
  • Membership Management

WHAT MY CLIENTS SAY:

Rachael’s eye for detail and ken insight has helped me take my ideas and turn them into a profitable business. Rachael’s business experience coupled with her flair for design and understanding the workings of the internet has enabled me to make my business an exciting journey.

Speaking with Rachael is both motivational and educational. She genuinely wants you to succeed and I hope to work with her for many years to come.

RESULTS

Omar is now a confident entrepreneur. He's using is passion and love for personal development to create what he calls the Idea of a Man project. A Project that allows a safe space where men can communicate their struggles with out judgement. He's hoping to be able to role it out to health organisations in the future. Also Omar has a love for writing and has now become a published writer, and has written two books, you can find he's work available on amazon. He's now a regular guest on the Rachael Academy platform, with he's uplifting and creative content and I'm glad to have him as a partner of the Rachael Academy brand.

WINSOME DUNCAN

PROJECT OVERVIEW

Name: Winsome Duncan

Occupation: Director at We Publish Books

Client: Winsome worked with Rachael

Website: Peaches Publications

PROJECTS:

  • Business Consultation

WHAT MY CLIENTS SAY

Rachael's insight into marketing is remarkable and she has a fountain of knowledge when it comes to selling your product. I first came across her work on YouTube while surfing the net and I viewed several of her videos. I found her content very engaging and inspiring which gave me a new perspective on how I can excel in my career and personal life. Rachael has a gift of understanding the core elements in which one must transform into their destiny. I highly recommend her services. Thank you

THE BODY SHOP

PROJECT OVERVIEW

Name: The Body Shop 

Occupation: Beauty

Client: Body Shop Durham was a client of Rachael's

Website: The Body Shop

PROJECT:

  • Social Media Product Launches
  • Content Creation
  • Product Launch Promotions

WHAT MY CLIENTS SAY

I worked with the Body Shop Durham branch as a freelance Creative Director. My role involved Blogging about The new Body Shop skin ranges. Vlogging and showcasing Body Shops verity of products and showcasing them on social media platforms through, Facebook, twitter Instagram and YouTube.

I attended launch and promotional events for the Body Shop Durham and showcased them.