Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied. Nothing more.
And advertising copy, or copy-writing, is salesmanship in print. The purpose of a copywriter‘s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
How To Write More Effective Ads
Every business if it wants to be successful has to know how to advertise to its audience and customer. Advertising isn’t a bad thing when you think of it like this. Let’s say that you are on the lookout for a brand new car. The car you have now you’ve had for over 10 years that it became part of the family, but now it’s time to let it go for a new one. But you’re a little worried and scared, because you’re on sure if you will be able to find another reliable car like Bettie. So while on the lookout you come across an advertisement in your lifestyle magazine that reads
“January Sales: $5,679 off all 2018 number plates“.
And you’re interested because that sounds like a great deal! And now your mind is at ease and your worry and fear as subsided a little.
Now that is the beauty of Effective Advertising. In my latest Guide you will find time tested principles for creating a successful Ad Copy for your next project and all this for just £1.99 now that is A STEAL!