Build A Brand You’re Proud Of

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Your brand is your business reputation. It’s more than a logo. It’s more than a product. It’s more than your customer experience. Your brand is the total sum of everything your business does.

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is.

A search on the Internet gives the following diverse range of answers:

  1. “It is the emotional and psychological relationship you have with your customers”
  2. “A type of product manufactured by a particular company under a particular name”
  3. “The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”
  4. “It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.”

In this short guide we’ll break down the step by step process to help you build up your basic brand.

Download our step by step guide to get you started. 

 

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