If you don’t know who your customers are, what they want and how you’re going to meet that need through your product or service then you’re going to be throwing a lot of potential income under the table. Having the basic understanding to how you can help your customer is the key to good marketing.
One sure way to find out all the information you’re looking for is through creating a a good business funnel that takes your buyer on the journey where you allow them the time and space to share that information with you.
The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers.