Explaining Your Product or Service to Online Customers

In The Beginning…For new business owners Things To Consider When Developing A Website (Part 3) – How can your product or service best be explained to the customer in a simple and concise manner?

Previously in this series on website development, we’ve talked about selecting one message or theme to be communicated to your customer as a means of defining your website, and considering the customer’s perspective in terms of how the website is developed and presented. Now we’ll discuss how your product or service can be explained to the customer simply and concisely.

man sitting in front of MacBook Pro

Let’s ask this question.

When you’re surfing the ‘net, how long do you want it to take at any particular website for you to figure out if the website has what you’re searching for?

Not long.

When potential customers are surfing the Internet, you have a matter of seconds to get their attention and convince them that your website has something that’s worth more than a cursory glance.

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Written by Rachael Phillips

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