When it comes to building a successful business online getting discovered on Google is still my number one tip I would give to any or existing business owner. If you can’t get found online especially on google search bar, then the chances of your business making it are very slim.
Most Google ranking tips deal with getting incoming links (or backlinks as they are also referred to) to your website. And for good reason. The more quality incoming links (determined by the rank of the site that the link originates from and the relevance of the keyword) you have, the higher your Google Page Rank will be and the more visible you will be to your prospects and/or customers. Here are some tricks to build your incoming links.
1. Submit your site to search engine directories.
Some directories charge a fee but many of them are free. If you’re on a tight budget, stick to the free ones. These can get you some free links back to your website. Sign up with as many as you can. The more links you have into your site, the better your page rank.
2. Join forums that are relevant to your industry.
This is one of the most overlooked but best of Google ranking tips. When you participate in forums and include the link to your website in your signature, you will get links back to your website. This is a very effective way to establish your reputation in your industry and raise your page rank at the same time.
3. Create an ezine (or newsletter).
Taking the time to create a newsletter that you can send out to subscribers is definitely worth it. This keeps your visitors up to date with what you are doing and brings them back to visit your website on a consistent basis. You can also submit your ezine to an ezine directory which will link back to your website and give you more free incoming links.
4. Take advantage of article marketing.
If you can create (or hire someone to do it for you) articles that pertain to your business, with your website information at the bottom, and submit them to article directories, you will get more traffic and links.
5. Ask for links from other related sites’ webmasters.
This is a rather “old-school” tactic but is still effective, albeit frustrating and time-consuming. Find sites that are related to your industry and write to their webmasters requesting that they link back to you. Some will not answer you. Some will say “no”. Some will ask you to link to them as well. And others will just link to you.
You have higher chances of getting the results you want with this if your site contains valuable information. While your ultimate goal is to have high-rank sites linking to yours, you can start out with any rank (as long as the content is valuable and relevant to what you have to offer). As you bring in more links, your rank will go up as well and you will be able to attract the higher ranking sites.
Hopefully these five Google ranking tips will help you achieve the ranking and traffic you’re aiming for.