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Following Your Dreams A Tale Of One Woman’s Journey with Toks Aruoture


Hi my lovelies I hope my little podcast finds you well? I’ve been trying to take a break on things, but I’m finding hard because when you love so much what you’re doing everyday doesn’t seem like work it’s a lot harder to put down. I’ve managed to get a couple of days here and there. It’ been a tug of war between my husband and children fighting for my attention, it does feel nice to be wanted.

So it’s here episode two of my new series The Secret Diary Of An Entrepreneur and I’m so loving it. I hope you’re loving it as much as I am, guessing by the amount of downloads it’s got so far that is a resounding yes!

Thank you all so much for your support and love I do really appreciate it.

So without any further a due I would like to introduce you to my guest this week Toks Aruoture founder of the beautiful children accessories and furniture company The Baby Cot Shop based in the trendy and stylish Chelsea in London SW10.

Listening to Toks share her story you could really feel her passion and love fo what she does and I know you’re going to feel it to as you listen to this episode.

Do leave a comment below, share your thoughts and show your love and support, I would love to hear from you.

Do also take a look below at our Resources Box below at the end of the page where you will find any resources related to the show.

Much love XO

About The Baby Cot Shop

The Baby Cot Shop is a Luxury Baby Furniture and Children’s furniture boutique based in Chelsea, London. Decorative accessories like lighting, linens and rugs are also on offer. Our interior design service is for private clients seeking to create an extraordinary or fairytale-like space for their little ones. This service is for the design of baby nurseries, children’s bedrooms and playrooms.


Years ago I embarked on a new adventure with my husband & sons. We emigrated to the United States and acquired a beautiful baby & children’s furniture store in Buckhead, Atlanta Georgia. Prior to that, I had run my own interior design firm, specialising in residential homes. The sale of luxury baby furniture along with my background of design & creativity was a marriage made in heaven and I became a Baby and Child Interior Designer!

English Country meets Southern Charm

In 2008, we moved back to the UK and I established The Baby Cot Shop, (then Punkin Patch Interiors.) I sought out the most beautiful, high-quality furniture and linens found in Europe. My sojourn in America and specifically living in the South had exposed me to the world of bespoke, handcrafted items. I had also become infused with the core values of high quality, individuality and attention to detail. These values along with Southern charm have been transferred to our products and the delivery of our services.


woodland-sceneabout.jpgWe are proud to present the world’s most beautiful furniture, bedding and accessories for babies and children. Our designs combine British designs & traditional craftsmanship with the USA’s Southern style to produce exquisite interiors for children’s rooms and nurseries. The furniture and bedding are designed with passion in order to stimulate your little one’s imagination as they play in their magical bedrooms.

Eight years on and we have grown to include our own branded products, all designed in-house. Our portfolio is rapidly expanding as we partner with talented, ethical craftsmen


who use traditional, time-honoured techniques to supply only the best, because only the best will do.

We view ourselves as partners with our clients, employees and the environment, delivering only top-notch service, and using sustainable, eco-friendly materials.

In 2017, we opened our first boutique on the fashionable Kings Road in Chelsea, London. I invite you to begin viewing our collection, and I, along with my team look forward to fulfilling the needs of your growing family!

Podcast Notes:
  1. Tell us a little bit about who Toks is.
  2. There’s so many people who dream of starting a business but never succeed, what do you think made you push through to success in launching your business?
  3. Have you always known that one day you would running your own business?
  4. What books are you reading right now and why?
  5. Why did you start a business in the children industry?
  6. When anyone decides to do or start something they have never done before, there’s I’m sure fears involve. How did you overcome your fears if any.
  7. What 3 things have you learnt since being in business could you first describe it with three words?
  8. What advice would you give any woman out there who also has a burning desire and dream in getting started or fulfilling that dream?
  9. Tell us a little bit more about The Baby Cot shop and what it’s all about.

Show Resources Box

The Baby Cot Shop

p:  020 3371 7530

a:  408 Kings Road, Chelsea, London SW10 0LJ

w:  e:




 Recommended books mentioned on the show

The Knack by Norm Brodsky
Instinct by TD Jakes

Listen in on last weeks show with Sheila Simms


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Written by Rachael Phillips

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  1. Well done Toks your story is amazing and kudos for not giving up, will be visiting your website even though I don’t have any kids yet as you say we can dream. Keep up the great web.

  2. I have been contemplating starting my own business for a while now and listen to this has given me the motivation to just get started. I would love some advise on where to start Rachael 🙂

    • Hi Velma, your comments made my day(I have been contemplating starting my own business for a while now and listen to this has given me the motivation to just get started.) Also I will be happy to help in anyway drop me a message and we on have a chat on things

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