Getting Less Done By Trying to Do Everything Yourself
Starting an online business is easy. Running an online business successfully is a whole other ballgame. One of the biggest mistakes online business owners make is they try to do everything by themselves.
You believe you know what is needed to make money online, and you start to perform tasks to get there. But then, other things come up that get in the way. Bills arrive in the mail, so you pay them. Perhaps you get a phone call from someone who is interested in what your business has to offer. You spend an hour with this prospect. They decide to hire you. They ask for contracts and other documentation. Before you know it, your
day is finished.
The next day, you are excited to get started on work for this new client and decide that you also need more clients. You do some prospecting online and send out some emails. You get a few nibbles from prospects asking for more information. You have to do some research to answer their questions. By the time you are done, your day is half over, and you haven’t done anything for the new client.
As you can see, running an online business often entails much more than you signed up for. You will continually find it difficult to manage actual work with prospecting. Something has to give. Either, you spend the majority of your time with prospecting, or you spend it working for your clients. You need to offload whatever you decide not to do, to someone else.
If you have enough work to justify hiring someone, then by all means, go ahead and do so. Of course, this means you may need to deal with payroll and offering benefits, etc. An alternative would be to outsource, so you don’t need to pay those benefits. Another great benefit to outsourcing is when you find someone that doesn’t work out as intended, you can choose someone else. The break is much cleaner than hiring an actual employee.
Many people are reluctant to hire or outsource due to the costs. However, you can look at these extra resources as helping your business get to where you want it much sooner than doing it all on your own. They offer leverage of doing the tasks that you don’t have the time for, and they can do them at the same time you are doing your tasks. The biggest drawback is now you have to manage other people.