Applications have the ability to go viral – and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?
The beauty of Facebook apps – they’re interactive: Something your fans can click on, and get a tiny reward in the form of a result. It can be as minimal as the “Like This” link you click on ads, allowing you to express your preference… or something that provides a more tangible reward. For example, clicking on a flower to “send” it to a friend.
And now that Facebook’s development platform allows anyone who’s interested to concoct their own app, it’s something you may wish to consider as a strategy to enhance your Facebook page – or ad!
In case you’re breaking out in hives at the word “app”, let me ask you a question: Have you ever created a widget? If you’re nodding in relief, and saying, “Oh yes. I’ve created lots of widgets!” you should have no problem. That’s basically what Facebook apps are; or at least, how they operate.
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