How Apps Can Help Your Facebook Ad Go Viral

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Applications have the ability to go viral – and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?


The beauty of Facebook apps – they’re interactive: Something your fans can click on, and get a tiny reward in the form of a result. It can be as minimal as the “Like This” link you click on ads, allowing you to express your preference… or something that provides a more tangible reward. For example, clicking on a flower to “send” it to a friend.



Selective Focus Photography of Woman Using Smartphone Beside Bookshelf



And now that Facebook’s development platform allows anyone who’s interested to concoct their own app, it’s something you may wish to consider as a strategy to enhance your Facebook page – or ad!


In case you’re breaking out in hives at the word “app”, let me ask you a question: Have you ever created a widget? If you’re nodding in relief, and saying, “Oh yes. I’ve created lots of widgets!” you should have no problem. That’s basically what Facebook apps are; or at least, how they operate.

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