How To Build A Ecommerce Empire Selling Photos Online
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Making money out of your passion or hobby online is not has hard as you may think. Making money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents.
It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer.” But success, for most creators who turn to entrepreneurship, comes down to three things:
Finding your niche.
Building an audience.
Creating several streams of income.
In the ‘How To Build A Ecommerce Empire Selling Photos Online eMasterclass’ you’re going to explore some of the things you should know about selling photos online with resources to help you make your photography-based business a reality.
Rachael is the CEO and Founder of Rachael Academy. Having been in the business industry for over 14 years, Rachael brings with her a wealth of Knowledge in the field of Branding, Marketing, Startup, Social Media, Business Growth, International Trade, Book Publishing and so much more. She was named Entrepreneur of the year by Huffpost in 2016
How To Sell Photos Online: Your Two Essential Steps
When it comes to selling your photos online, you want to do this because you want to make a good living off it. Even though it is your hobby and it’s something that you enjoy and love, and you would probably do it for free, It’s important to note that you are in business for yourself now and the most important thing in business is cash flow, so if you want to be successful in your startup endeavours you’re going to have to be confident and comfortable in putting a price on your photo’s.
Here are two enssential steaps to think about before getting started.
Define Your Niche
Every successful photographer has a consistent style or theme that runs through their work. Whether your thing is travel, fashion, cityscapes, nature, food, etc., consistency is key.
People follow other people online to see more of whatever it is that interested them in the first place. People unfollow other people when those expectations aren’t met.
Finding your niche if you want to sell pictures online is typically something you feel your way into as you see which styles and photos resonate with your audience. But you can also evaluate the demand for certain topics using keyword research to analyze the search volume for terms related to your photographs.
Keywords Everywhere is a browser extension that shows you the search volume right below your Google search, making it easy to find and experiment with in-demand subjects and angles to see what you can cater to with your photographs.
As a suggestion, anything above 1,000 average monthly searches is significant volume to consider capitalizing on.
Photographers, just like bloggers, YouTubers, and artists of any kind, should also invest in building their audiences because that’s ultimately what helps them build their business and sell photography online.
Whether you’re freelancing or selling photography online as prints, you’ll need to build and leverage your network to expand your reach and credibility.
Visual social platforms like Instagram and Tumblr with built-in audiences can help you reach a wide audience, but there are also photo-sharing sites that can connect you with other photographers where you can build a following and, depending on the platform, sell licenses to use your photos (more on that later).
Linking your various accounts makes it easier to manage your photo-sharing across several platforms, which is good for visibility of your photographs, especially important when you’re trying to figure out how to sell your photography. On Instagram, for example, you can go to Options > Settings > Linked Accounts to connect Tumblr, Facebook, and more to publish in more than one place with a single post.
IFTTT is a free tool that can help you create other useful integrations between apps that don’t usually integrate, like Instagram and Dropbox.
On Instagram, you can also use Hashtagify to discover relevant, active hashtags to increase the visibility of your photographs on the platform to get more likes, comments, and engagement.
Integrate ecommerce into your portfolio
Most photographers have a main portfolio site to showcase their work and let clients hire them. But by adding ecommerce to it, including the ability to accept payments, you can open several more doors to monetization, like selling courses, physical products, and services.
Matt Suess (below), for example, has a store that showcases his work, lets others purchase digital and print version of his shots, and buy his courses.
You can build your portfolio or store on Shopify, install the relevant apps to customize it to your needs and monetization strategies, and start sharing and selling your photography in different forms: online or even offline through POS.
There are a lot of reasons your own ecommerce site can be a best place to sell photos online, many of which we’ll explore in the next lesson of The How To Build A Ecommerce Empire Selling Photos Online | eMasterclass
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