How To Expand Your Home Based Craft Business with the Internet
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Are you an individual who operates a successful home-based craft
business? If so, you know the challenges of finding and maintaining a solid customer base. If you haven’t considered the Internet, now is the time. With the multitude of possibilities available online, you can take your business to a new level.
The first thing you should do is set up your own web site, sort of like opening a home based craft business online store. You can easily upload digital images and set your prices. Then, people can purchase directly from your site. All you have to do is fill the orders and ship them. Optionally, your web site could simply show sample products. You could take orders from people and fill them on an as-needed basis.
Why not let the Internet serve as your new advertising medium? You can grow your home based craft business by purchasing online directory advertising in regional as well as interest-related directories. Online advertising is often cheaper than advertising in an offline directory and typically does not require the level of commitment required by printed directories. Additionally, you can purchase ad space in ezines and on craft-related web sites. For some no-cost advertising, try participating in craft-related forums or discussion groups. By using a catchy signature file that includes a link to your web site, you may be able to gain some new customers.
Use Ebay as a place to sell your crafts. Set up your own Ebay ‘About Me’ page so that even if people don’t buy your product, you can offer them the opportunity to be on a pre-notification list for future auctions. You never know, they may buy something at a later date. This is a great way to build up a potential customer database. Another thing you can try is to create and sell a simple craft template or even a pre-made craft kit. Often, other crafters are more interested in making a similar product rather than purchasing one that is already completed. As you can see, expanding your home based craft business is limited only by your creativity and imagination.