How To Grow Your Business Connections And Customer Base By Thriving With LinkedIn


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Your phone and/or tablet probably have an application dedicated to Instagram, Facebook or twitter and you have probably never thought of downloading the LinkedIn app. I was once like you, not anymore and since downloading the app I’ve found it to be very effective for my business. Let’s try a little experiment – Turn to your left and ask Tom and Dick if they have LinkedIn on their phones and 8 out of 10 would probably say no. Harry is probably off somewhere playing Angry Birds as you read this…no judgement 🙂

Many other business owners have also decided to overlook LinkedIn and focus on other social networks. But what these individuals don’t realise is that LinkedIn can provide the best opportunities for their’s and other business owners and is the most professional social platform that small businesses can use. This is because it connects professionals with like-minded people.

Unlike Instagarm, Facebook or Twitter, individuals on LinkedIn never post selfies accompanied by all sorts of hash tags. People interacting here do so in a professional setting and for business purposes only. Why do you need to join the herd? LinkedIn helps you reach your online marketing goals and places you before a larger audience.

So how can you get started with LinkedIn platform and best use it for your business successfully? Read on to find out.

Why small businesses need to say yes to the best

Small businesses are doing it all wrong by ignoring LinkedIn. Business owners are failing terribly by thinking about Instagram, Facebook and Twitter as the only platforms to use for social network marketing. In truth, these three social giants are the biggest networks worldwide, but LinkedIn has something they do not. It allows an individual to connect with many like-minded professionals that will enable them to work with result-oriented people, grow their network and be amongst other professionals. Most business owners find that this is easier said than done. The task of setting up a profile seems a Herculean task that is better substituted with blog posts and tweets.

Individuals spend too much time thinking about how involving and time consuming LinkedIn is, instead of spending those resources on actually setting up their profiles in the first place. I mean now would be the perfect time to get started with it and start to use LinkedIn effectively for your business marketing strategies. Being on LinkedIn is like being in a candy shop with the knowledge that everything there is free. There are potential clients, prospective business partners and many service providers. It can help you with recruiting talent and services from other individuals. You will be able to use it as a blog too if you know what you are doing and you have a business strategy plan in mind.  Access a ton of expert advice from others and use it as a website promotion tool. Give and find recommendations, start and join groups and practice SEO.

LinkedIn here I come! 

Setting up an account on LinkedIn is easy. LinkedIn provides a step by step guide starting from filling in your personal details, addresses, company name, etc. There are also 3 different packages to choose from: Business, Business Plus and Executive. Each of them has their own benefit to you and your company. You don’t even have to choose any packages. you’ll still be able to get access to LinkedIn fantastic features for free, oh and they also have a learning academy where you can learn some trending business tips for your business.

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