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How To Learn To Become More Assertive As A Business Owner


When it comes to running your business and getting your business name out there, there’s a lot that goes into it. After running and growing my business for the past 16 years. I can truly say that assertiveness is one of the key characteristics I’ve had to learn and develop in droves.

No one gives you a manual on how to be successful in business and if it were that easy, so many more individuals would be going down the round of becoming business owners.

So how can we become more assertive as business owners? And is it really a trait we need in the 21st century business world?

Psychologists define assertiveness as “the ability to express yourself in a calm, open, and direct way while still respecting others.” Assertiveness is the intermediary between an aggressive and passive style of communication. It is rated as a vital skill that improves the quality of life and relationships with friends, family, and co-workers.

Assertive people take a point of view and defend it while helping others understand their point of view. People who lack this skill have their boundaries constantly violated by others. Assertiveness is a skill and is associated with self-confidence and self-respect. Like all skills, assertiveness can be learned with a little bit of time and discipline.

Learning assertiveness is a wise choice as psychologists have proven that being assertive helps reduce stress, control anger, and improve the overall quality of life.

This article shall discuss five tips you can use to learn assertiveness.

Value Yourself

You need to have a strong belief in your value to be more assertive. This involves gaining a good perception of yourself and your value. The foundation on which assertiveness is built is this high self-value and belief. Once you value yourself, it’s easy to protect your boundaries and kick against everything that tramples on your rights and dignity.

Standing up for your needs and wants also becomes infinitely easier with a healthy self-value and confidence. Care should, however, be taken as self-confidence and self-importance are separated by an extremely thin line.

Self-confidence is understanding that your needs, feelings, and thoughts are as important as everybody else, while self-importance is thinking they are MORE important and overrule every other person.

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Written by Rachael Phillips

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