How To Leverage The Voice of Existing Industry Leaders To Help Establish Your Brand Identity
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Giving your brand a distinct voice will do you very little good if no one takes the time to listen to it. The truth is that more than 80% of all new brands will fail and of the 20% that do survive, only a few can really be called successful. If your aim is to be among the successes, you need to tap into the strengths of existing industry leaders who are already quite vocal. Because these players have been in the industry for quite some time, they have become household names and can easily influence the actions of your target audience. That kind of influence can easily be leveraged to increase your credibility, get your message out to your target audience and most importantly, lead to sales.
The big question left to be answered now is, who are these industry leaders? An industry leader is anyone who is regarded as an authority figure within a specific industry. Do not make the mistake of thinking only of other well-established brands. An industry leader can be a blogger, consultant, an up and coming Photo-Journalist or even a traditional author. Whatever the case may be, carefully selecting your allies will certainly be to your advantage. These individuals are already influencing the minds of the very people you are trying to reach.
But how does one identify an industry leader?
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