How To Market Your Niche EBay Business Selling Video Games
You’ve probably heard about how much money can be made on eBay. With dreams of quick riches and easy money, you are probably ready to jump in with both feet – right now! The best thing you can do if you are serious about making money with eBay,
however, is to slow down. In fact, just stop for a minute. Don’t rush straight in. Take your time, and do it right.
eBay has over 100 million members. Think about that number for just a minute or two. When you get your eBay business set up, that is how big your customer base will be – instantly. 100 million people – 100 million people who are just waiting for you to
get set up and running so that they can throw money at you! Well, not quite. It is true that there are over 100 million members, but at this point, they don’t know that you exist. In fact, no matter how well you do on eBay, most of them will never know that you exist. 100 million is a very large number. But that won’t mean much if you don’t know how to promote and sell your product. If you follow the processes we will show you below you have a greater chance in winning eBay’s customer base to buy your product.
So let’s get started.
Reasons Why People Buy Video Games
People have many different reasons why they buy products. It’s your job to figure out
what reason(s) will persuade them to buy. The reasons are usually based on emotions
they want to experience rather than logical reasons.
Here are some reasons to get you started:
They want complete short term goals that video games offer.
They like the thrill of winning challenging games.
They like to be entertained and escape the reality of real life.
They can relax and give their hands something to do.
They like to play the role of a character they fantasise about being.
Types Of Video Games To Sell
There are many types of products you can sell. You just need to determine who your
target market is and what specific item they want. Or you could sell a couple different ones in a package deal.
Here is a good list:
Sports Boardgames Building Card/Casino Games
Roleplaying Children Strategy War
Shooter Word/Trivia Learning Puzzle
Action Fighting Simulation Multi player
Adventure Carnival Racing Arcade/Classic
Words Or Phrases That Sell Video Games
Just one simple word or phrase in your ad copy can be the difference whether a person buys or not. You need to use ones that will persuasively describe your product. You can use them for headlines, benefits, features, p’s; etc.
Here are some targeted words and phrases:
excellent graphics real sound effects awesome sequel
good storyline amazing music very addictive
great gameplay simple controls cool levels
easy navigation smooth movement fun and entertaining
beautiful visuals award wining customising options
Graphics Or Images That Sell Video Games
As you may know, pictures can sometimes sell better than words alone. People will project themselves in the pictures and persuade themselves to buy the product. Even the colours of your web site and graphics can trigger people to buy.
Here are some imagery ideas:
Popular characters in the game. (cartoons, people, creatures, etc)
Scenes from the game. (levels, intro pictures, etc)
Famous people the game is based on. (athletes, celebrities, professional, etc)
Famous stuff the game is based on. (race cars, tanks, weapons, tools, etc)
Stories That Sell Video Games
In most sales letters, audio ads or video ads there is usually a mini story that advertisers use to attract you to the product. Some people even imagine themselves in the story as they hear it.
Here are some good story lines:
A video trailer of the video game.
A short walk through of the video game.
Music clips from the video game.
A ebook with the storyline of the game.
The story of how the video game was created.
Upsell And Backend Products To Sell With Video Games
Once a person decides to buy or becomes a customer it is a good idea to offer them another product soon after because they are already in a buying mood. It’s usually easier to sell to an existing customer than a brand new prospect.
Here are some add on product ideas:
The upcoming sequel of the video game.
A video game storage case.
A music soundtrack of the video game.
Video game accessories for the game or game system.
Bonus Or Content Ideas That Sell Video Games
Mainly businesses or affiliates will give people information product bonuses or use content on their web site to persuade them to buy. They also use them as incentives to get people to subscribe to their opt-in list.
Here are some bonus or content suggestions:
Video game cheats for the game.
A strategy guide ebook for the video game.
Previews of similar upcoming video games.
An online community membership for the game players.
Keywords And Phrases That Sell Video Games
Tons of people like to promote their products in the search engines or with pay per click ads because they are a good, high traffic resources. The main objective is to use or pick the right keywords and phases that will increase your web site ranking or sell the best.
Here are some keywords and phrases to get you started:
video games pc video games video games reviews
new video games play video games old video games
(system) video games classic video games racing video games
cheap video games discount video games arcade video games
buy video games rpg video games fighting video games
used video games video game consoles video game releases
computer video games video game rental online video games
Special Offers That Sell Video Games
A lot of people decide to buy products because of a special offer or deal. People are
always looking of a good bargain or a extra incentive. People use logical reasons to buy
to backup their emotional wants and needs.
Here are some special offers examples:
Offer speciality items with the game. (t-shirts, bumper stickers, patches, etc)
They can advertise their old video games for sale at your site for free.
You give them a free 30 minute consultation of playing tips for the video game.