Make no mistake, it’s very easy to get excited to get influencer marketing. After all, these people already have an inside track into the people you’re trying to reach. For some time, they have established a community around their content. These are people who are truly interested in what these influencers have to say. This did not come easy. This definitely did not happen overnight. They had to produce a lot of niche specific content to draw these followers from all over Twitter.
When you reach out to these influencers and develop a working relationship with them, you get to leverage whatever brand they have managed to produce. That’s really what’s going on. This is tremendous because you don’t have to put in the time, effort, energy and patience to build such an audience. These audiences already exist. These different influencers act as gatekeepers for these audiences.
The idea is to a get a deal going with them, so they can share your content, you get a fresh set of eyeballs and you also end up further enhancing their credibility and authority. Done properly, this type of arrangement produces a win-win situation. Sounds good so far? It should. This saves you a significant amount of time and effort.