What is article marketing? One of the most important aspects of growing any business is branding it, which is creating a name and reputation for it. It is building your reputation and is how you are known. Article marketing is using articles to identify yourself and to help create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.
Four things that successful branding will incorporate:
1. Name- it has to be recognizable
2. Image- it has to be respectable and appealing
3. Promise- you have to tell them that you can help them
4. Motivation- they have to be motivated to work with you