How To Take An Unknown Product And Make It A Bestseller
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It doesn’t matter what line of business or industry you are in – the fact is that if you want to be successful at what you do you need to have a bestselling product that everyone wants and be willing to pay for.
Business is no mystery; the true foundation of business is learning the art of listening to your customers, then finding out from what you heard, want needs or problems do they need help with and then going and creating the solution with a product that will help meet that problem.
If you truly want to make an impact with your life and business find a way to help people and in turn you will make big sales online. All you need to have is at least one best selling product that constantly sells well for you. The ideal situation would of course be to have several best selling products… but that part comes later. First you have to start with one product, and that’s what we’ll be looking at in my online course ‘How To Take An Unknown Product And Make It A Bestseller‘. Once you have that, it’s a case of repeating that success in the future and building your business from there.
You’re going to learn in this ecourse:
Introduction – What Type Of Product Should You Sell?
Identifying An Unkown Product
Making sure You Pick The Right Product
How Many people Could You Sell This To?
Finding A Product For Your Niche
Discover A Niche To Target With A Product Of Your Own
Rachael is the CEO and Founder of Rachael Academy. Having been in the business industry for over 14 years, Rachael brings with her a wealth of Knowledge in the field of Branding, Marketing, Startup, Social Media, Business Growth, International Trade, Book Publishing and so much more. She was named Entrepreneur of the year by Huffpost in 2016.
INTRODUCTION- What Type Of Product Should You Sell?
If you want to make big sales online you need to have at least one best selling product that constantly sells well for you. The ideal situation would of course be to have several best selling products… but that part comes later. First you have to start with one product, and that’s what we’ll be looking at in this report. Once you have that, it’s a case of repeating that success in the future and building your business from there.
So let’s go through this step by step and see how it can be done.
Identifying An Unkown Product?
We’re not talking about the specific product here; we’re talking about what form the product takes. This is important because it can have a real effect on how you handle those sales once they start coming in.
So let’s see the two basic types of product you have to choose from:
Tangible means something that you can touch, so for our purposes this would be anything that would need to be sent through the mail. From DVDs to gadgets, anything that you can put into a Jiffy bag and mail to your customer is a tangible product.
The advantage with these is that you have an actual physical product to sell, but the disadvantage is that there are a lot more risks to take with them. Supposing you take in some stock of a product that isn’t selling at the moment in the hope of turning it into a best seller… and it doesn’t sell? You’re left with plenty of stock taking up space, and you’ve lost money as a result.
There is a better way if you want to go the tangible goods route – and in fact there are two options for you here. Firstly you could become an affiliate marketer and refer other people to tangible products sold by a third party. This means you refer the sale, you get a percentage of that sale for your efforts, and the third party that stocks the product takes care of the physical process of sending it out to the customer.
Your second option is to get into dropshipping. This is a similar process but the difference is normally that while the company processes the order and sends it to the customer, it is often sent so it looks as if it came directly from you.
The other difference is that the customer places the order with you, and you then place the order – having taken your commission off first – with the customer’s information added in as the delivery details.
This obviously involves more work but you will get your commission up front and therefore you won’t need to wait until you reach the commission payout level that is set by the site you are using for your affiliate products.
Intangible means something that cannot be touched. For our purposes here that points directly to products which need to be downloaded. This can include reports, newsletters, eBooks and even some items of software or applications.
Now the advantages of these are very clear – first of all they are all based on information, so if you want to create your own product from scratch it is far easier to do it with an intangible and downloadable product than it is to do it any other way.
Secondly you will have the advantage of offering the product instantly. The customer gets access to their copy the second they have paid for it; no waiting for a few days to receive it in the mail. This is a big selling feature and worth bearing in mind.
Thirdly there is a lot less risk in taking on (or creating) an intangible product because you don’t have to shell out any cash to stock it in the first place. If it doesn’t sell you don’t lose anything and you aren’t left with that huge and worrying pile of stock.
A lot of people start off by promoting other people’s downloadable products as affiliates, and then branch off into creating their own once they have explored the market a bit and have more knowledge of how to do it.
So those are your options. Let’s now look at the next step ‘IDENTIFYING AN UNKNOWN PRODUCT‘ in our next lesson.
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