How To Use The Power Of Colour In Your Branding

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Tap into the power of colour to express your brand attributes and values.

A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is colour. In fact, colour increases brand recognition by up to 80%.

 

 

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Colour has the power to convey and communicate meanings and messages without words.

 

 

 

 

 

 

 

 

 

 

 

 

When it comes to branding, the power of colour is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

 

 

brand personality chart

 

 

A number of studies on the relationship between colour and branding reveal that up to 90% of snap judgments made about products can be based on colour alone, that colours influence how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and colour hinges on the perceived appropriateness of the colour being the right ‘fit’ for the particular brand.

 

Men’s and women’s favorite colors

 

men's and women's favorite colors

 

Men’s and women’s least favorite colors

 

men's and women's least favorite colors

 

 

This is all well and good, but how do you go about choosing a color that suits your brand? In this article, we will examine the use of colour in branding and give you an 11-color guide to help you choose the perfect one for your brand.

 

below is an sample how colour can work for your brand using a infographic.

 

 

 

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