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Instagram Marketing Is A Marathon Not A Sprint

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When starting out in business, we all want the business to be up and running as quick as possible. You probably heard the phrase “It’s a marathon, not a sprint” applied to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned. Make no mistake, great relationships require that you stick to somebody regardless of what you feel. Maybe you woke up on the wrong side of the bed, they’re not all that nice to you, there are all sorts of things going on around you that can affect your relationship.

Despite all of that, whether these threats come from inside or outside, you have to stick to it: this is commitment. This is all about dedication and seeing something all the way through, from the beginning through the middle to the end. Instagram marketing is one of these things.

It’s easy to get tricked into thinking that marketing success simply boils down to getting the right kind of software to do the right kind of job; to produce the right kind of outcomes for the right kind of people at the right time, at the right place. How awesome the world would be if things were that easy. Unfortunately, the world is not some sort of height of sales page, it is the real world. Just like anything that is real, there are all sorts of complications out there and the consequences that you really need to be mindful. Otherwise, it’s too easy to fall into a mindset that things should be quick, easy and convenient.

Anything that is worth having in life is worth sacrificing for. What exactly are you sacrificing? You’re sacrificing your sense of entitlement to things being quick, easy and convenient. That’s what’s going on when people say that something is a marathon not a sprint. Instagram marketing is one of these because if you ever gotten excited about Instagram you know that it takes work.

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Written by Rachael Phillips

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