At some point on our business journey we’ve struggle to come up with the most effective way to grow our business.
There are so many ideas out there that are useful and helpful, but which one would be best for our business niche? You’re not alone in this line of thought. The following are the “15 Best” ideas for super charging your business, no matter what kind of business you are in.
1: “Same-Old” Is Out
Getting attention with something new is in. To get new business, you must strive to be innovative and dramatic. For example, an insurance agency, offered “the biggest steak dinner in town” if it couldn’t save any person money on their car insurance. This challenge was enough to make the telephone start ringing off the hook for days at a time.
The customer flow was “absolutely crazy” for days. The bottom line: dozens of new insurance buyers and tons of new cash flow — and all they had to do was fork out the cost for a half dozen steak dinners!
2: Tight Target Marketing
The big job in marketing and sales is getting to the right people inside another company. Addressing mail to “Facilities Manager” or printing a “routing slip” on the outside of the envelope is ineffective. Hitting the target is the challenge. Scoring a bull’s eye means making contact with the right individuals and is the only way to make the sale. Taking time to be highly targeted in business communication is essential.
3: Be More Creative
Pushing direct-mail pieces out the door or sending the newsletter to the mail room isn’t doing the job. Ask yourself: “Will anyone be intrigued enough to read the mailer–before tossing it in the
wastebasket?” Ask the same question about the company newsletter. A highly creative approach is necessary to be different and distinctive. Creativity costs money. But, if more people read the ad, take time with the newsletter or decide that the offer in a mailer makes sense, you have accomplished the goal.
4: Focus On What Customers Care About
After listening to the admissions director talk about what should be shown in the school’s new recruiting video, the marketing consultant asked, “Is this what parents and prospective students are interested in knowing?” Suddenly, everyone became less confident. Someone suggested asking the student tour guides what questions the visiting parents and kids asked? Whether creating an ad, a brochure, or a sales presentation, knowing what the customer wants, needs and expects is what works.