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The ELC Associates Tool Kit To PR Engagement For Your Business


ADETAYO IDOWU – Adetayo Idowu – PR, Manament and Marketing Consultant for ELC Associates 

With over 15 years invaluable experience gained within the Communications, Public Relations and Marketing arena, including a number of years spent at middle and senior management level, Tayo can offer his clients a wealth of knowledge and support with building and establishing their PR presence.

Founder of, ELC Associates a marketing and public relations company, which he set up in 2000. ELC Associates provides a range of marketing, graphic communications and training services.

Clients include:

BBC Broadcast,  Hackney Council, Department of Health, to name a few.

Adetayo is a member of the Institute of Sales and Marketing(ISM) and holds LCCI qualifications in Public Relations and Management. He is also a member of various business networks and groups.


  1. How would you describe public relations to a lay person?

2.. Tell us Tayo. How is PR different from advertising as many of my listeners like myself think they are both the same.

  1. So what are the benefits of PR and what are the advantages and disadvantages of appointing a PR consultancy company or firm?
  2. I think a lot of business owners especially a small one don’t know the whole process and journey of creating PR for their brand, so Tayo walk us through a typical PR Project you’ve recently done for a recent or past client.
  3. How should we as business owners use social media to reach and impress traditional media?
  4. How would you advise them to deal with a PR crisis or who has recently received bad PR?
  5. Give us a closer look at ELC Associates What services do you provide? Give us an example so we can better get to know ELC Associates.
  6. Any tips or nuggets would you suggest any small business owner should do to improve their PR presence online?
  7. What does 2019 look for the PR Industry any changes we should be forecasting for? Give us three trends you’re seeing right now in your space.
  8. Any offers etc that you have for our listeners.

Find out more about Tayo

Website: ELC Associates


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Written by Rachael Phillips

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The ELC Associates Tool Kit To PR Engagement For Your Business