There’s an old saying that goes along the lines that if you do not have a brand, you have a commodity. You probably don’t need me to explain to you why it’s about idea to compete based on commodities.
Commodities are interchangeable goods.
A sack of rice of a certain variety will be a sack of rice, regardless of where you buy it, when you buy it, whom you buy it from, or a set of circumstances surrounding your purchase it’s still going to be that sack of rice.
The same applies to corn, wheat, pork bellies, chicken or what have you.
These are commodities, but there is only one difference that you can compete on, that’s the difference in course price. Again, you probably don’t need me to remind you that competing based on price is a way ticket to failure.